Search Engine Optimization
If you are doing business online, you need to understand Search Engine Optimization (SEO). There is some art and more science to tuning your website to get a high page ranking from the search engines.
A couple key areas to find some good tools in this space are keywords and links.
You need to know your keywords. Then place them strategically throughout your content. This will help you get the attention of the search engines.
Links are also important. The more links you have pointing to your site, the more credible you appear to the search engines. There are lots of ways to do this from posting articles, links from other websites, blogs, and press releases. You can use this content to get links back to your site.
For a thorough SEO primer, check out SEOmoz's Beginner's guide to Search Engine Optimization.
SEO Tools
Google Analytics - a tool to help you understand your site and what is working, so you can drive more business through your site. The nice thing about this is you can link this to your adwords campaigns and see how they are working and why people may be leaving and not buying.
Top Ten Analysis SEO Tool! - Very usefull tool to look at any website with respect to some keywords and see how it compares to the top 10 in Google and Yahoo.
Clicky Web Analytics - This is another great tool for tracking how your site is converting. It has the basic information, visitors, actions, links, etc. But the part I like best about this one is it shows you exactly what the visitor clicked on. You can actually see how the person viewed your site. This can be incredibly valuable to make sure they are getting to your checkout page quickly.
SEO Elite - Here is some SEO software that will improve your traffic to your website.
Discover how any page ranks at the top of the Search Engines.
Instantly finds hundreds of high page rank websites in your field.
